Behavioral Economics

Heritage University, in partnership with Behavior & Law, is pleased to offer this innovative behavioral economics training program. In this 13-week course you will develop interdisciplinary expertise in the field of Behavioral Economics Science, enabling you to go a meaningful step further to become a Behavioral Economic Officer.

This Behavioral Economics Certificate program is led by international experts and leaders on the subject. Our teaching staff is composed of professional experts in applying Behavioral Economics and PhDs in Economy and Psychology, developing interdisciplinary expertise in the field of Behavioral Economics in prestigious Universities and in multinational companies across the world (USA, EUROPE, LATAM, INDIA).

  • You will learn from experienced best professors and practitioners in Behavioral Science.
  • You will learn the foundations of Behavioral Economic Science and acquire practical skills to conduct your own Behavioral Economics interventions in your professional role.
  • You will acquire understanding of and implementation of Behavioral Design principles.
  • You will have a command over Behavioral Economics methodologies and tools extensively used in the discipline, combined with practical research experience.
Certificate of Completion

Program Overview

13 weeks
100% Online
Certificate of Completion
English/Spanish

Are you passionate about Behavioral Economics?

What is Behavioral Economics?

Behavioral Economics is a recent academic trend characterized by the integration of psychology into economic analysis (which is why it has also been called Economic Psychology).

Behavioral Economics is based on the need for a deep understanding of human behavior, to the extent that it is as useful for managing economic and business models as the factors traditionally considered.

For this reason, the main contribution of BEHAVIORAL ECONOMICS, which clearly distinguishes it from traditional models, is that it focuses on WHAT IS (reality) and not on WHAT SHOULD BE (theory), and for this it is based on experiments of direct observation of behavior (empiricism) and on the contributions of neuroscience (analysis of brain activation).

Currently there is a very important international support in Behavioral Economics. Therefore, its applications are already adapted by almost all large multinationals, by numerous governments (especially the UK and the USA, where there are specific units operating under the discipline of Behavioral Economics) and by the main international business schools (Behavioral Economics is a leading program at Harvard and Penn).

Our Expert Teaching Staff

Rafael López Pérez, Director

Rafael López Pérez, Director

PHD. IN PSYCHOLOGY. DEGREE IN ECONOMICS AND BUSINESS ADMINISTRATION. BEHAVIOR & LAW PRESIDENT
Mercedes Diéguez

Mercedes Diéguez

LAW DEGREE. HEAD OF PRICING AT TELEFÓNICA UNTIL 2019. EXPERT IN NEUROMARKETING.
Lina Diaz, PhD

Lina Diaz, PhD

BEHAVIORAL ECONOMICS CONSULTANT IN USA, DEVELOPING BE INTERVENTIONS ACROSS THE WORLD. PHD IN ECONOMICS, GEORGE MASON UNIVERSITY, VIRGINIA
Katherine Flaschen

Katherine Flaschen

SENIOR ASSOCIATE AT THE BEHAVIORAL DESIGN AND CONSULTING FIRM IDEAS42. MASTER’S IN BEHAVIORAL MARKETING AND CONSUMER BEHAVIOR (STANFORD GRADUATE SCHOOL OF BUSINESS)
José Vila, PhD

José Vila, PhD

PROFESSOR AND DIRECTOR OF THE DEVSTAT-UV CHAIR ON QUANTITATIVE DECISIONMAKING AT THE UNIVERSITY OF VALENCIA
Smriti Walia, PhD

Smriti Walia, PhD

PHD DEVELOPMENT ECONOMICS AND BEHAVIORAL ECONOMICS - JAWAHARLAL NEHRU UNIVERSITY. ASSISTANT PROFESSOR IN DELHI UNIVERSITY (INDIA)
Christoph Schweighofer

Christoph Schweighofer

RESEARCHER AT THE CHAIR OF BEHAVIORAL ECONOMICS AT THE UNIVERSITY OF HEIDELBERG (GERMANY)
Rosa García

Rosa García

NON-VERBAL COMMUNICATION ANALYST. PROFESSOR AT EAE BUSINESS SCHOOL
Deborah Martinez

Deborah Martinez

INTERNATIONAL CONSULTANT. PH.D. STUDIES IN EXPERIMENTAL ECONOMICS AND ECONOMIC DEVELOPMENT FROM GEORGE MASON UNIVERSITY (USA)
Álvaro Gaviño

Álvaro Gaviño

COMPUTER ENGINEER (ARTIFICIAL INTELLIGENCE). DIRECTOR OF BEHAVIORAL ECONOMICS FOR BBVA
Diego Valero

Diego Valero

ACADEMIC DIRECTOR OF THE GLOBAL PENSIONS PROGRAMME. PRESIDENT OF NOVASTER, A PENSION CONSULTING FIRM
Juan de Rus

Juan de Rus

MSC IN BEHAVIORAL SCIENCE WITH DISTINCTION AT LONDON SCHOOL OF ECONOMICS & POLITICAL SCIENCE (LSE)
Mercedes de Haro

Mercedes de Haro

DEGREE IN BUSINESS ADMINISTRATION AND LABOR SCIENCES. MANAGEMENT OF PUBLIC SECTOR CONTRACTS AND PROGRAMS
Isaac López

Isaac López

ECONOMIST. LAW DEGREE. SPECIALIST IN APPLIED POSITIVE PSYCHOLOGY.
Elisa Sánchez

Elisa Sánchez

PSYCHOLOGIST. MASTER IN ANXIETY AND STRESS INTERVENTION. MEDIATOR. EXECUTIVE AND TEAM COACH
Guillermo Paris

Guillermo Paris

BEHAVIORAL ECONOMICS CONSULTANT AND UX RESEARCHER IN FREE NOW

Schedule

Rigorous: This program avoids unrealistic perceptions and is taught by true professionals and experts on the subject.

Science-based: The curriculum provides an academic perspective based on methodologies founded upon the most up-to-date scientific methods and knowledge on the subject.

Professional: A pragmatic point of view is of the utmost importance, and this programs strives to offer students the strategies and methodology they may use and develop in their professional spheres.

  • MODULE 0 (1 week): E-learning Tools
  • MODULE 1 (3 weeks): BE Fundamentals from Economy and Psychology
  • MODULE 2 (3 weeks): Biases deep-dive BE Methodologies
  • MODULE 3 (3 weeks): Neuromarketing and Neuromanagement Experiences
  • MODULE 4 (3 weeks): Behavioral Finance and Conductual Goverment

Contact Us for More Information

We’re Here for You!

If you need help getting started or have any questions along the way, contact Martín Valadez.

(509) 430-1081