|| Marketing Office
|| Marketing Office
|| President’s Cabinet
|Date of Approval:
|| March 15, 2016
|Date of Last Revision:
|| November 1, 2013
|Next Review Date:
|| March 2017
Internal and external communications at Heritage University should provide consistent and accurate information and messaging. The Marketing Office is responsible for the process and development of the University’s key messages to assure that all communications produced by Heritage and its departments are consistent with the University’s mission and communications/marketing plans.
Reason for Policy/Purpose
Policies regarding university communications are designed to keep Heritage University internal and external audiences informed while promoting and safeguarding the image and identity of the university.
Who Needs to Know This Policy
This policy applies to faculty, staff, students, academic departments, ad hoc groups, administrative divisions/departments, informal groups and student organizations.
Website Address for this Policy
For more information about this policy, please contact the Communications Officer at 509-865-8588 or email@example.com. The Communications Office is part of the Marketing Office and is located in the Hitchcock Building on the Toppenish campus.
The Communications Office is responsible for the process and the development of the institution’s overall marketing and communications planning, which includes, but is not limited to, messaging, graphics, editorials, media, licensing (i.e. copywriting, royalties, trademarks) , web, social media, marketing, video, traditional and convergent media standards and guidelines. Requests for assistance, approval and exceptions must be submitted for consideration to the Marketing Office, communications officer, or designee(s).
In order to present a consistent and high-quality standard of writing and presentation that appropriately reflects Heritage’s standard of excellence, the Communications Office developed institutional style guidelines. Official university communications designed to promote Heritage, its departments, and its programs; materials providing information about or accountability for Heritage and its activities; and major internal documents should comply with the standards in guideline.
A marketing advisory committee exists to ensure that the standards, guidelines and practices reflect university-wide input.
Consult the University Style Guide for more information.
Related Policies and Resources
For more information, consult the Heritage University Style Guide.
Approved on 03/15/2016