The Business Administration Department is designed to prepare students to investigate the fundamentals of business with emphasis on understanding the social and economic environment in which we live as well as preparing them for challenging roles and opportunities in the management and administration of complex organizations. The curriculum objectives will enable the student to be competent, competitive and to function in both the public and private sectors. Students will learn the applications of business principles in a free market economy. All students in the program will receive computer instruction enabling them to become computer literate. Upper division students will be required to have access to laptop computers.
At the upper division level, students choose a concentration in one of the following areas: Administration-Entrepreneurship, Finance, Retail Management, Human Resource Management, and Marketing. These concentrations will enhance the student's knowledge in his or her pursuit of a career directed program designed by the student and his or her advisor. Our emphasis at Heritage University is to provide quality learning experiences via class room instruction with professionals who, in addition to their advanced degrees, have current practical experience in these fields. We encourage our students to participate in job shadowing and internship programs.
DEGREES AND PROGRAMS OFFERED
The Business Administration Department offers courses to complete the following degrees and programs:
Bachelor of Arts Degree (B.A.)
Major: Business Administration with concentrations in the following:
Finance
Administration - Entrepreneurship
Human Resource Management
Retail Management
Marketing
Associate of Arts Degree (A.A.)
Area: Business
DEGREES AND PROGRAM OPTIONS AND REQUIREMENTS
Bachelor of Arts Degree, Major: Business Administration
This baccalaureate degree is designed with an upper division core program and concentrations that will prepare students to be competitive in both the private and public sectors.
| 1. General University Requirements |
44-45 credits |
| 2. Lower Division Core |
30-31 credits |
| ACCT 230 Fundamentals of Accounting I |
3 |
| ACCT 231 Fundamentals of Accounting II |
3 |
| BADM 101 Introduction to Business Management |
3 |
| BADM 215W Business Skills and Technical Communications |
3 |
| BADM 255 Survey of the Business Work Environment |
3 |
| ECON 201 Introduction to Microeconomics |
3 |
| ECON 202 Introduction to Macroeconomics |
3 |
| MATH 221W Introduction to Probability and Statistics |
3 |
| MATH 245 Calculus Applied to Business/Economics |
3 |
| World Language (a second semester |
3-4 |
| 3. Upper Division Core |
31 credits |
| BAdm 315W Advanced Communication for Managers |
3 |
| BADM 341W Management Principles |
3 |
| BAdm 342W Organizational Behavior |
3 |
| BAdm 344 Legal Environment of Business |
3 |
| BADM 350 Business Ethics |
3 |
| BAdm 351 Human Resource Management |
3 |
| BADM 360 Financial Management |
3 |
| BADM 373 Principles of Marketing |
3 |
| BADM 380 Management of Information Systems |
4 |
| BAdm 384 Developing Managerial Skills |
3
4. Areas of Concentration
RETAIL MANAGEMENT
|
21 credits |
| BADM 318 Managing Diversity |
3 |
| BADM 374 Retailing/Merchandising I |
3 |
| BADM 376 Retailing/Merchandising II |
3 |
| BADM 455W Strategic Planning and Evaluation |
3 |
| BADM 490W Internship |
3 |
| Choose 2 of the following 4 |
6 |
| BADM 322 Sales and Sales Management |
| BADM 375 International Business |
| BADM 410 Marketing Research |
| BADM 433 Consumer Behavior
ADMINISTRATION - ENTREPRENEURSHIP
|
21 credits |
| BADM 320 Small Business Management |
3 |
| BADM 375 International Business |
3 |
| BADM 400 Conflict Management and Negotiation |
3 |
| BADM 318 Managing Diversity |
3 |
| BADM 433 Consumer Behavior |
3 |
| BADM 455W Strategic Planning and Evaluation |
3 |
| BADM 390W Advanced Topic or |
| BADM 490W Internship |
3
HUMAN RESOURCE MANAGEMENT
|
21 credits |
| BADM 318 Managing Diversity |
3 |
| BADM 400 Conflict Management and Negotiation |
3 |
| BADM 455W Strategic Planning and Evaluation |
3 |
| BADM 462 Labor-Management Relations |
3 |
| BADM 474 Compensation Management |
3 |
| ECON 340 Labor Economics |
3 |
| BADM 390W Advanced Topic or |
| BADM 490W Internship |
3
FINANCE
|
21 credits |
| BADM 455W Strategic Planning and Evaluation |
3 |
| ECON 301 Intermediate Microeconomics |
3 |
| ECON 345 Money and Banking |
3 |
| FIN 305 Financial Analysis |
3 |
| FIN 325 Investments |
3 |
| FIN 345 Personal Financial Planning |
3 |
| BADM 390W Advanced Topic or |
| BADM 490W Internship |
3
MARKETING
|
21 credits |
| BADM 318 Managing Diversity |
3 |
| BADM 410 Marketing Research |
3 |
| BADM 433 Consumer Behavior |
3 |
| BADM 455W Strategic Planning and Evaluation |
3 |
| BADM 390W Advanced Topic or |
| BADM 490W Internship |
3 |
| 5. Electives (choose two of the following |
6 |
| BADM 321 Advertising or |
| BADM 322 Sales and Sales Management or |
| BADM 375 International Business I |
Minimum total credits 126, including 48 upper division credits
COURSE GUIDE FOR BUSINESS ADMINISTRATION
|
FRESHMAN YEAR
|
|
FRESHMAN YEAR
|
|
|
First Semester
|
|
Second Semester
|
|
|
|
|
Cr
|
|
|
Cr
|
|
COMM 105
|
Heritage Core
|
3
|
ENG 102
|
English Composition II
|
3
|
|
ENG 101
|
English Composition I
|
3
|
CPSC 101
|
Intro. to Computer Science
|
3
|
|
MATH 101
|
Intermediate College Algebra
|
3
|
ECON 101
|
Intro. to Economics
|
3
|
|
|
WORLD LANGUAGE
|
4
|
|
WORLD LANGUAGE
|
4
|
|
BADM 101
|
Intro. to Business Management
|
3
|
BADM 255
|
Survey of the Business Work Environment
|
3
|
|
|
|
16
|
|
|
16
|
|
SOPHOMORE YEAR
|
|
SOPHOMORE YEAR
|
|
|
First Semester
|
|
Second Semester
|
|
|
|
|
Cr
|
|
|
Cr
|
|
HIS 101
|
World Civilization I or
|
|
|
LABORATORY SCIENCE COURSE
|
4
|
|
HIS 204
|
Fund. of the History of the American People I
|
3
|
HIS 102
|
World Civilization I or
|
|
|
MATH 135
|
Algebra Applied to Business
|
3
|
HIS 205W
|
Fund. of the History of the American People II
|
3
|
|
PHIL 210
|
Logic/Critical Thinking
|
3
|
ACCT 231
|
Fundamentals of Accounting II
|
3
|
|
ACCT 230
|
Fundamentals of Accounting I
|
3
|
ECON 202
|
Intro. to Macroeconomics
|
3
|
|
BADM 215W
|
Business & Technical Communications
|
3
|
MATH 245
|
Calculus Applied to Business/Economics
|
3
|
|
ECON 201
|
Intro. to Microeconomics
|
3
|
|
|
|
|
|
|
18
|
|
|
16
|
|
JUNIOR YEAR
|
|
JUNIOR YEAR
|
|
|
First Semester
|
|
Second Semester
|
|
|
|
|
Cr
|
|
|
Cr
|
|
BADM 341W
|
Management Principles
|
3
|
|
HUMANITIES ELECTIVE (HUM 205/ ART/MUS)
|
3
|
|
BADM 360
|
Financial Management
|
3
|
|
HUMANITIES ELECTIVE (ENG 221/ PHIL 310/REL320)
|
3
|
|
BADM 373
|
Principles of Marketing
|
3
|
BADM 342W
|
Organizational Behavior
|
3
|
|
MATH 221W
|
Intro. to Probability & Statistics
|
3
|
BADM 344
|
Legal Environment of Business
|
3
|
|
|
CONCENTRATION
|
3
|
|
CONCENTRATION
|
3
|
|
|
|
15
|
|
|
15
|
|
SENIOR YEAR
|
|
SENIOR YEAR
|
|
|
First Semester
|
|
Second Semester
|
|
|
|
|
Cr
|
|
|
Cr
|
|
BADM 315W
|
Advanced Communication for Managers
|
3
|
BADM 350
|
Business Ethics
|
3
|
|
BADM 380
|
Management of Information Systems
|
4
|
BADM 351
|
Human Resource Management
|
3
|
|
BADM 384
|
Developing Managerial Skills
|
3
|
BADM 455W
|
Strategic Planning and Evaluation
|
3
|
|
|
CONCENTRATION
|
3
|
|
CONCENTRATION
|
3
|
|
|
CONCENTRATION
|
3
|
|
CONCENTRATION
|
3
|
|
|
|
16
|
|
|
15
|
Total: 126 credits
Note: courses in bold are part of the GENERALCOLLEGE REQUIREMENTS.
Associate of Arts Degree (A.A.) Area: Business
Students completing the Associate of Arts degree may continue their program and obtain a baccalaureate degree or may begin their work career.
1. General University Requirements
43-45 Credits
2. Business Courses
24 Credits
Choose from lower division core in Business Administration program
Minimum credits, 67 including 12 at 200 level or above.
COURSE DESCRIPTIONS
Students should consult with the Program Chair if they are not sure of their preparation for a specific course. Course prerequisites specified are the minimum preparation required. In their first two college years, students need to work closely with their advisors to schedule the necessary general university requirements and lower division core courses to properly prepare for upper division studies.
BUSINESS ADMINISTRATION
BADM 101 Introduction to Business Management (3) 3 credits
A general survey of the business curriculum: accounting, administration, management, business economics, human relations, marketing, finance, quantitative methods, and environmental issues. Offered fall semester
BADM 215W Business Skills and Technical Communications (3) 3 credits
Effective use of oral and written techniques to achieve objectives includes study skills, research skills and methodology, time management, report writing, the role of the participant-listener, interpersonal skills, resume writing, interviewing techniques and Internet access. Prerequisite: ENG 102, Offered fall semester
BADM 255 Survey of the Business Work Environment (3) 3 credits
The student will study the behavior of people in the workplace. The focus will be on psychological, social, multicultural, and interpersonal relationships faced daily. The case study method will be employed. Relationships are examined with the intent to facilitate organizational goals. Prerequisite: BADM 101; offered spring semester
BADM 301 Employee Development (3) 3 credits
This course focuses on human resource management activities, i.e. employee training and development within the organization, organizational development and change, performance appraisals and employee rights. Prerequisite: BADM 255 or permission of the Program Chair, Offered fall semester
BADM 315W Advanced Communication for Managers (3) 3 credits
Effective communications in organizations, including defining the problem and purpose of the communications, the audience, and the intended results; focus on writing situational letters, reports, and interpersonal communications; limited coverage of how to conduct meetings, conferences, visual representations, and the like; case studies will also focus on multicultural and ethical considerations. Research methods are also covered in this course. Prerequisite: BADM 215W, Offered fall semester
BADM 318 Managing Diversity (3) 3 credits
This course is structured to introduce the student to issues of managing workplace culture and diversity situations. It will concentrate on demographic awareness and diversity challenges, relationships resulting from more women in the workplace, employees with disabilities, older workers, and race relations. Students will be introduced to the concepts of managing in the ever changing and unique workplace of today. Offered spring semester
BADM 320 Small Business Management (3) 3 credits
In-depth study of business functions, management practices, and the significant problems encountered in establishing, financing, operating, and controlling individual operations. Business activity appraisal and student practice within the business community will be featured in this course. Prerequisite: BADM 101, BADM 215W; offered spring semester
BADM 321 Advertising (3) 3 credits
This course is designed to provide information needed for developing, evaluating, and managing a complete advertising program. Emphasis is placed on analyzing media strategies, building comprehensive plans, evaluating the effectiveness of agencies, considering various sources (including internet-bases), and understanding the legal and ethical parameters of the advertising system. While designed to take a detailed look at specific components of advertising, consideration is given to all levels of the advertising process. Offered TBA
BADM 322 Sales and Sales Management (3) 3 credits
Analysis of selling strategies and tactics in different situations and problems of managing a sales force; there will be a concentration of personal selling activities. Specific focus on how to manage a sales force will be emphasized — objective, recruiting, selection, training, motivation, compensation, evaluation, and control. Emphasis will be placed on applications of the behavioral sciences. Offered TBA
BADM 341W Management Principles (3) 3 credits
Students will be introduced to management concepts and philosophy i.e. managerial procedure including communication, delegation, the motivation of employees, with emphasis on the analysis of case studies and current business situations and conditions using internet information. Prerequisite: BADM 215W, BADM 255, Offered fall semester
BADM 342W Organizational Behavior (3) 3 credits
An investigation of individual behavior in group settings: decision making, conformity and leadership styles, organizational change and development techniques. Emphasis will be on the structure, design and relationships in private and public organizations. Prerequisite: BADM 341W, Offered spring semester
BADM 344 The Legal Environment of Business (3) 3 credits
An introduction to the legal systems, how law comes into being, how it is formed by society and business, how it affects society and business, concepts of business regulation, ethics, property rights and protection. Topics covered include contracts, sales, law warranties, torts, agency, property, and bankruptcy. Prerequisite: Permission of the Program Chair, Offered spring semester
BADM 350 Business Ethics (3) 3 credits
Ethical implications of the acts of individuals and firms in the US and abroad: corporate responsibility and freedom, accounting and management methods, interaction with governments, officials and lobbyists, implications of law and regulations relating to Occupational Standards and Health Administration (OSHA), affirmative action and others, utilizing case studies. Prerequisite: BADM 341W; offered summer semester or TBA.
BADM 351 Human Resource Management (3) 3 credits
Requirements for recruiting, testing, interviewing, screening and selection of employees and setting objectives for productive work; additional topics will include employee counseling, training, development, recreation, insurance, and retirement programs.
Prerequisite: BADM 341W, Offered spring semester
BADM 360 Financial Management (3) 3 credits
Introduces student to asset management, cost evaluation, capital acquisition, present value analysis budgeting, break even analysis, acquisition of funds, forecasting, and risk control. Prerequisite: ACCT 231, MATH 245, Offered fall semester
BADM 373 Principles of Marketing (3) 3 credits
A survey of planning and problem-solving activities which confront the market manager; integration of advertising, pricing, promotion, and distribution of consumer and industrial goods, as well as coordination with other business functional areas, will provide the student with a holistic approach to the impact marketing has on the modern world. Prerequisite: BADM 255 or permission of the Program Chair, Offered fall semester
BADM 374 Retail Merchandising I 3 credits
A study of successful retail strategic management and merchandising; topics addressed will include a consideration of the current retail environment, retail performance evaluations, store location decisions, merchandise management, store management and operations, store layout and visual merchandising. Prerequisite: BADM 373, Offered fall semester
BADM 375 International Business I (3) 3 credits
The growth and importance of international business and foreign investment; analysis of cultural, political, social and economic aspects of doing business abroad; procedures of international trade and economic development; prerequisite: BADM 341W and ECON 202 or permission of the Program Chair; Offered TBA.
BADM 376 Retail Merchandising II 3 credits
Provide in-depth study of the economics of product development, design, consumer behavior for retailers, international issues in sourcing and multi-channel retailing; a PowerPoint presentation of a project requesting support for a new product line to be accepted by a major retailer will be required. Prerequisite: BADM 374, Offered spring semester
BADM 380 Management of Information Systems, M.I.S. (4) 4 credits
Development of the concept of computer based information systems as applied to current business technical systems; topics include knowledge of spreadsheet, relational database, presentation and word processing programs. Special focus will be on constructing macros and linking of information across the various programs.
Prerequisite: permission of the Program Chair; offered fall semester
BADM 382A Integrated Management Information Systems I (3) 3 credits
Advanced study of the use of word processing, spreadsheet, database, presentation, communication, and time management programs, including integration and linking between these files as well as commonly-utilized collaboration and web features; emphasis on their use in the contemporary workplace; prerequisite: CPSC 101 or equivalent; Offered fall semester
BADM 382B Integrated Management Information Systems II (3) 3 credits
Post-advanced study of the use of word processing, spreadsheet, database, and presentation programs, including integration and linking between these files as well as commonly-utilized collaboration and web features; customization using Macros and Visual Basic for Applications (VBA) and XML is also discussed.; emphasis on their use in the contemporary workplace; prerequisite: BADM 384; Offered fall semester
BADM 384 Developing Managerial Skills (3) 3 credits
This course focuses on management skills practice with emphasis on concepts and their behavior as applied to the workplace. Emphasis on general personal and inter-personal skills, self awareness, managing personal stress, problem solving, supportive communications, gaining power and influence, motivation, delegation and decision making, management conflict in group meetings. Responsibilities as a supervising manager including delegation of responsibilities will also be included. Case studies are a significant part of the course. Prerequisite: BADM 341W. Offered spring and summer semester.
BADM 390W Advanced Topic 3-6 credits
Independent study of specialized subject matter in management; topics vary, depending upon current interests and needs; may be repeated for credit with a new topic. Prerequisite: Permission of the Program Chair, Offered each semester
BADM 400 Conflict Management and Negotiation (3) 3 credits
Study of conflict in inter-personal, inter-group and intra-group situations: strategies of resolution, mediation, negotiation and case study applications that relate to the student's career field. Prerequisite: BADM 341W, offered fall semester.
BADM 410 Marketing Research (3) 3 credits
This course analyzes methods that can be used to help satisfy marketing and business issues, such as planning strategy, problem-solving, pricing, or control. Students will be exposed to various marketing research techniques that are generally accepted in the industry today. Emphasis will be placed on understanding what issues can be addressed by marketing research, how to perform marketing research, and how to interpret and utilize the outcome obtained through market research. In general, marketing research delineates the information required to address an issue, designs the methods of collecting information, manages and implements the data gathering process, analyzes and interprets the results, and communicates the findings and their implementation. Each student shall complete several small projects. Offered TBA
BADM 433 Consumer Behavior (3) 3 credits
An introduction to analysis of customer behavior in household and organizational markets, the consumer decision-making process and its implication for planning and marketing management; prerequisite: BADM 373; Offered spring semester
BADM 455W Strategic Planning and Evaluation (3) 3 credits
Decision-making methods for managing various business cycles and environmental circumstances; analysis of objectives and development of personnel and programs into an integrated whole; prerequisite: to be taken during student's final semester; Offered TBA
BADM 462 Labor-Management Relations (3) 3 credits
Relations of organized labor and management in both private and public employment with the focus on management and union philosophies, union and non-union employees, contract negotiation and administration; dispute settlement procedures, pattern of relationships, wage determination and analysis of current issues are mastered to provide the necessary skills to work in this critical arena; employment law issues will also be discussed. Prerequisite: permission of the Program Chair, Offered fall semester
BADM 474 Compensation Management (3) 3 credits
Provides knowledge and understanding of job analysis methods, pay survey techniques, pay models, performance appraisal, gain sharing and profit sharing, benefits determination, labor cost management, economic theories of compensation, legislation and discrimination; prerequisite: permission of the Program Chair, Offered TBA
BADM 475 Employment Law (The Working Law) (3) 3 credits
The student will become familiar with state and federal employment law. In addition, we will discuss topics such as family and medical leave, sexual harassment, torts, OSHA, ERISA and Title VII. Topics such as legislation relative to the National Labor Relations Act and legislation governing union/employers relationship will also be discussed. Prerequisite: BADM 351 or permission of the Program Chair; offered fall semester
BADM 480 Leadership in a Diverse Environment (3) 3 credits
Advanced study of the role of a manager in settings where clients and/or staffing are highly diverse; includes study of contemporary leadership literature, advanced intercultural communication literature and research, and community-based research and/or planning project with a diverse organization. Prerequisite: BADM 318 and senior standing or permission of the Program Chair, Offered TBA
BADM 490W Internship 1-6 credits
Through individually appropriate field experiences, students are given opportunities to apply knowledge gained from coursework, and to integrate theory and practice in professional situations. Only three semester credit hours may be used to satisfy the upper division concentration requirements. Prerequisite: permission of the Program Chair, Offered each semester
BADM 495 Special Project 1-6 credits
An advanced course designed to permit qualified students to pursue an approved topic through independent study under the direction of a faculty member and to produce a specific outcome. Prerequisite: permission of Program Chair, Offered each semester
ECONOMICS
ECON 101 Introduction to Economics (3) 3 credits
In this course, students are taught to analyze social issues using an economic point of view. Techniques include production-possibilities frontiers, supply and demand models, cost and revenue functions, and the supply and demand curve. These tools will be used to probe such issues as health care, environmental protection, rent controls, minimum-wage laws, employment, inflation, poverty, discrimination regulation, and the distribution of income and wealth. Offered spring semester or TBA
ECON 201 Introduction to Microeconomics (3) 3 credits
The function of modern economy as a system in the allocation of scarce resources; study of economic units; households, firms, and various market structures; competitive, monopolistic, and social costs and social benefits. Prerequisite: permission of the Program Chair, Offered fall semester
ECON 202 Introduction to Macroeconomics (3) 3 credits
A survey of economic institutions and systems with emphasis on national income analysis, unemployment and inflation; fiscal policy, monetary policy, and the modern growth issues. Prerequisite: ECON 201. Offered spring semester
ECON 301 Intermediate Microeconomics (3) 3 credits
Theories of consumer behavior and firm; development of market demand and supply schedules; price determination under conditions of perfect and imperfect market structure; analysis of factors market; prerequisite: ECON 202 and MATH 245; Offered TBA
ECON 302 Intermediate Macroeconomics (3) 3 credits
Analysis of contemporary theories and practices with regard to business cycles, national income accounting, the determination of income, employment, and price levels; the use of monetary and fiscal policy as an economic control device; prerequisite: ECON 301 and MATH 245; Offered TBA
ECON 340 Labor Economics (3) 3 credits
This course examines the organization, functioning and outcomes of the labor market, the decisions of prospective and present labor market participants; and the public policies relating to the employment and payment of labor resources. Prerequisite: ECON 201 and 202 or permission of the Program Chair, Offered fall semester
ECON 342 Public Finance (3) 3 credits
Economic analysis of the budgeting process of the public sector, including the development concepts, and theories of public expenditure, taxation and debt at all levels; federal, state, and local government and the use of fiscal policy as an economic control device. Prerequisite: ECON 202 and MATH 245, Offered fall semester
ECON 345 Money and Banking 3 credits
Studies money and the capital market; monetary policies; structure, conduct and performance of the banking system; international finance
Prerequisite: ECON 202.
ECON 371 Managerial Economics (3) 3 credits
Application of microeconomics to the process of managerial decision-making: product choice, capacity planning, cost analysis and market structure. Prerequisite: ECON 202, MATH 245, Offered fall semester
FINANCE
FIN 305 Financial Analysis 3 credits
Introduces tools for an applied approach to the analysis of financial problems; topics include funds flows, ratio analysis, cash-flow budgets and projections, and financial and operating leverage models; includes identification of sources of financial information. Prerequisite: BADM 360, ECON 345 Money and Banking
FIN 325 Investments 3 credits
Introduces the theory of portfolio analysis and the characteristics of various investment instruments with a focus on securities investment analysis; topics include sources of investment information, risk/return analysis, money-market investments, measuring investment performance, Prerequisite: ECON 202
FIN 335 Personal Financial Planning 3 credits
Introduces the process of comprehensive personal financial and estate planning; topics include consumer decision-making analysis, personal risk/insurance analysis, house-buying analysis, savings and investment strategies, income/retirement/ estate tax planning; prerequisite: ECON202