The Business Administration Department is designed to prepare students to investigate the fundamentals of business, with emphasis on understanding the social and economic environments in which we live, as well as preparing students for the challenging roles and opportunities in the management and administration of complex organizations. The curriculum objectives will enable students to be competent and competitive and to function in both the public and private sectors. Students will learn the applications of business principles in a free market economy. All students in the program will receive computer instruction enabling them to become computer literate. Upper-division students will be required to have access to laptop computers.
At the upper-division level, students choose a concentration in one of the following areas: Administration-entrepreneurship, finance, retail management, human resource management, or marketing. These concentrations will enhance the student’s knowledge in his or her pursuit of a career-directed program designed by the student and his or her advisor. Our emphasis at Heritage University is to provide quality learning experiences via classroom instruction with professionals who, in addition to their advanced degrees, have current practical experience in these fields. We encourage our students to participate in job shadowing and internship programs.
DEGREES AND PROGRAMS OFFERED
The Business Administration Department offers courses to complete the following degrees and programs:
Bachelor of Arts Degree (B.A.)
Major: Business Administration with concentrations in the following:
Finance
Administration — Entrepreneurship
Health Care Administration
Human Resource Management
Information Technology
Retail Management
Marketing
Associate of Arts Degree (A.A.)
Area: Business
Learning Outcomes for Business Administration Graduates
- Students will be able to identify and analyze business problems and appropriate solutions.
- Students will be able to communicate effectively and professionally in business settings by writing, speaking, listening, and using electronic media.
- Students will be able to demonstrate good working habits, time management skills, and self-discipline.
- Students will be able to demonstrate working effectively, respectfully, and professionally with persons of diverse backgrounds.
- Students will be able to recognize and respond appropriately to ethical and strategic concerns relating to organizational management.
- Students will be able to demonstrate application of accounting concepts and methods to interpret financial statements and evaluate the financial position and performance of an organization.
- Students will be able to demonstrate keen understanding of global issues and awareness of the interrelationship of wider perspectives necessary for success in integrated local and global economies.
- Students will be able to demonstrate wider economic and ethical implications of effective business practices.
What kind of jobs are available for business administration graduates?
- Marketing manager
- Sales manager
- Human resources
- Production manager
- General manager
- Entrepreneur
- General manager
DEGREE AND PROGRAM OPTIONS AND REQUIREMENTS
Bachelor of Arts Degree. Major: Business Administration
This baccalaureate degree is designed with an upper-division core program and concentrations that will prepare students to be competitive in both the private and public sectors.
1. General University Requirements......................................................... 43-45 credits
2. Lower-division Core.......................................................................... 30-31 credits
ACCT 230 Fundamentals of Accounting I........................................ ............... 3
ACCT 231 Fundamentals of Accounting II........................................ .............. 3
BADM 101 Introduction to Business Management............................................ 3
BADM 215W Business Skills and Technical Communications.............................. 3
BADM 255 Survey of the Business Work Environment..................................... 3
ECON 201 Introduction to Microeconomics..................................................... 3
ECON 202 Introduction to Macroeconomics.................................................... 3
MATH 221W Introduction to Probability and Statistics.............................. ........ 3
MATH 245 Calculus Applied to Business/Economics....................................... 3
World Language (second semester).................................................................... 3-4
3. Upper-division Core ............................................................................. 31 credits
BAdm 315W Advanced Communication for Managers......................................... 3
BADM 341W Management Principles............................................................. ... 3
BAdm 342W Organizational Behavior.................................................................. 3
BAdm 344 Legal Environment of Business......................................................... 3
BADM 350 Business Ethics............................................................................... 3
BAdm 351 Human Resource Management......................................................... 3
BADM 360 Financial Management.................................................................... 3
BADM 373 Principles of Marketing................................................................... 3
BADM 380 Management of Information Systems............................................... 4
BAdm 384 Developing Managerial Skills............................................................ 3
4. Areas of Concentration
RETAIL MANAGEMENT...................................................................... 21 credits
BADM 318 Managing Diversity.......................................................................... 3
BADM 374 Retailing/Merchandising I................................................................. 3
BADM 376 Retailing/Merchandising II................................................................ 3
BADM 455W Strategic Planning and Evaluation..................................................... 3
BADM 490W Internship........................................................................................ 3
Choose 2 of the following 4:........................................................................... 6 credits
BADM 322 Sales and Sales Management........................................................... 3
BADM 375 International Business...................................................................... 3
BADM 410 Marketing Research........................................................................ 3
BADM 433 Consumer Behavior......................................................................... 3
ADMINISTRATION — ENTREPRENEURSHIP......................................... 21 credits
BADM 320 Small Business Management............................................................. 3
BADM 400 Conflict Management and Negotiation.............................................. 3
BADM 318 Managing Diversity ......................................................................... 3
BADM 433 Consumer Behavior ......................................................................... 3
BADM 390W Advanced Topic Or
BADM 490W Internship.................................................................................. 3
FINANCE .................................................................................... 21 credits
BADM 455W Strategic Planning and Evaluation...................................................... 3
ECON 301 Intermediate Microeconomics............................................................ 3
ECON 345 Money and Banking........................................................................... 3
FIN 305 Financial Analysis.............................................................................. 3
FIN 325 Investments....................................................................................... 3
FIN 345 Personal Financial Planning................................................................ 3
BADM 390W Advanced Topic Or
BADM 490W Internship......................................................................................... 3
HEALTH CARE ADMINISTRATION........................................................... 21 credits
HCAD 302 Health Care Management.................................................................. 3
HCAD 310 Health Care Policy and Ethics............................................................ 3
HCAD 401 Financial Issues in Health Care........................................................... 3
HCAD 440 Health Care Administration Issues...................................................... 3
BADM 318 Managing Diversity............................................................................ 3
BADM 390W Advanced Topic Or
BADM 490W Internship......................................................................................... 3
BADM 455W Strategic Planning and Evaluation...................................................... 3
HUMAN RESOURCE MANAGEMENT...................................................... 21 credits
BADM 318 Managing Diversity............................................................................ 3
BADM 400 Conflict Management and Negotiation................................................ 3
BADM 455W Strategic Planning and Evaluation....................................................... 3
BADM 462 Labor-Management Relations............................................................. 3
BADM 474 Compensation Management............................................................... 3
ECON 340 Labor Economics............................................................................... 3
BADM 390W Advanced Topic Or
BADM 490W Internship.......................................................................................... 3
INFORMATION TECHNOLOGY................................................................ 21 credits
CPSC 105 Introduction to Java............................................................................. 3
CPSC 112 Internet Programming.......................................................................... 3
CPSC 131 Program Design and Development....................................................... 3
CPSC 309W Software Development....................................................................... 3
CPSC 344 Database Management........................................................................ 3
CPSC 350W Systems Analysis and Design.............................................................. 3
BADM 390W Advanced Topic Or
BADM 490W Internship......................................................................................... 3
MARKETING ..................................................................................... 15 credits
BADM 318 Managing Diversity........................................................................... 3
BADM 410 Marketing Research......................................................................... 3
BADM 433 Consumer Behavior.......................................................................... 3
BADM 455W Strategic Planning and Evaluation..................................................... 3
BADM 390W Advanced Topic Or
BADM 490W Internship........................................................................................ 3
Electives (choose two of the following).......................................................... 6 credits
BADM 321 Advertising ..................................................................................... 3
BADM 322 Sales and Sales Management .......................................................... 3
BADM 375 International Business I.................................................................... 3
Minimum total credits 131, including 48 upper-division credits
COURSE GUIDE FOR BUSINESS ADMINISTRATION
|
FRESHMAN YEAR
|
Cr
|
FRESHMAN YEAR
|
Cr
|
|
First Semester
|
Second Semester
|
|
COMM 105
|
Heritage Core
|
3
|
ENG 102
|
English Composition II
|
3
|
|
ENG 101
|
English Composition I
|
3
|
CPSC 101
|
Intro. to Computer Science
|
3
|
|
MATH 101
|
Intermediate College Algebra
|
3
|
ECON 101
|
Intro. to Economics
|
3
|
|
|
WORLD LANGUAGE
|
4
|
|
WORLD LANGUAGE
|
4
|
|
BADM 101
|
Intro. to Business Management
|
3
|
BADM 255
|
Survey of the Business Work Environment
|
3
|
|
|
|
16
|
|
|
16
|
|
SOPHOMORE YEAR
|
Cr
|
SOPHOMORE YEAR
|
Cr
|
|
First Semester
|
Second Semester
|
|
HIS 101
|
World Civilization I or
|
|
|
LABORATORY SCIENCE COURSE
|
4
|
|
HIS 204
|
Fund. of the History of the American People I
|
3
|
HIS 102
|
World Civilization I or
|
|
|
MATH 135
|
Algebra Applied to Business
|
3
|
HIS 205W
|
Fund. of the History of the American People II
|
3
|
|
PHIL 210
|
Logic/Critical Thinking
|
3
|
ACCT 231
|
Fundamentals of Accounting II
|
3
|
|
ACCT 230
|
Fundamentals of Accounting I
|
3
|
ECON 202
|
Intro. to Macroeconomics
|
3
|
|
BADM 215W
|
Business and Technical Communications
|
3
|
MATH 245
|
Calculus Applied to Business/
Economics
|
3
|
|
ECON 201
|
Intro. to Microeconomics
|
3
|
|
|
|
|
|
|
18
|
|
|
16
|
|
JUNIOR YEAR
|
Cr
|
JUNIOR YEAR
|
Cr
|
|
First Semester
|
Second Semester
|
|
BADM 341W
|
Management Principles
|
3
|
|
HUMANITIES ELECTIVE (HUM 205/ ART/MUS)
|
3
|
|
BADM 360
|
Financial Management
|
3
|
|
HUMANITIES ELECTIVE (ENG 221/ PHIL 310/REL 320)
|
3
|
|
BADM 373
|
Principles of Marketing
|
3
|
BADM 342W
|
Organizational Behavior
|
3
|
|
MATH 221W
|
Intro. to Probability and Statistics
|
3
|
BADM 344
|
Legal Environment of Business
|
3
|
|
|
CONCENTRATION
|
3
|
|
CONCENTRATION
|
3
|
|
|
|
15
|
|
|
15
|
|
SENIOR YEAR
|
Cr
|
SENIOR YEAR
|
Cr
|
|
First Semester
|
Second Semester
|
|
BADM 315W
|
Advanced Communication for Managers
|
3
|
BADM 350
|
Business Ethics
|
3
|
|
BADM 380
|
Management of Information Systems
|
4
|
BADM 351
|
Human Resource Management
|
3
|
|
BADM 384
|
Developing Managerial Skills
|
3
|
BADM 455W
|
Strategic Planning and Evaluation
|
3
|
|
|
CONCENTRATION
|
3
|
|
CONCENTRATION
|
3
|
|
|
CONCENTRATION
|
3
|
|
CONCENTRATION
|
3
|
|
|
|
16
|
|
|
15
|
Total: 127 credits
Note: Courses in bold are part of the GENERAL UNIVERSITY COURSE REQUIREMENTS (GUCRs).
Associate of Arts Degree (A.A.). Area: Business
Students completing the associate of arts degree may continue their program and obtain a baccalaureate degree or may begin their work career.
- General University Course Requirements............. 43-45 Credits
- Business Courses................................................. 24 Credits
Choose from lower division core in Business Administration program
Minimum credits, 67 including 12 at 200 level or above.
COURSE DESCRIPTIONS
Students should consult with the program chair if they are not sure of their preparation for a specific course. Course prerequisites specified are the minimum preparation required. In their first two university years, students need to work closely with their advisors to schedule the necessary General University Course Requirements and lower-division core courses to properly prepare for upper-division studies.
BUSINESS ADMINISTRATION
BADM 101 Introduction to Business Management 3 credits
A general survey of the business curriculum: Accounting, administration, management, business economics, human relations, marketing, finance, quantitative methods, and environmental issues. Offered fall semesters.
BADM 215W Business Skills and Technical Communications 3 credits
Effective use of oral and written techniques to achieve objectives. Includes study skills, research skills and methodology, time management, report writing, the role of the participant-listener, interpersonal skills, résumé writing, interviewing techniques, and Internet access. Prerequisite: ENG 102. Offered fall semesters.
BADM 255 Survey of the Business Work Environment 3 credits
The student will study the behavior of people in the workplace. The focus will be on psychological, social, multicultural, and interpersonal relationships faced daily. The case study method will be employed. Relationships are examined with the intent to facilitate organizational goals. Prerequisite: BADM 101. Offered spring semesters.
BADM 315W Advanced Communication for Managers 3 credits
Effective communications in organizations, including defining the problem and purpose of the communications, the audience, and the intended results. Focus on writing situational letters, reports, and interpersonal communications. Limited coverage of how to conduct meetings, conferences, visual representations, and the like. Case studies will also focus on multicultural and ethical considerations. Research methods are also covered in this course. Prerequisite: BADM 215W. Offered fall semesters.
BADM 318 Managing Diversity 3 credits
This course is structured to introduce the student to issues of managing workplace culture and diversity situations. It will concentrate on demographic awareness and diversity challenges, relationships resulting from more women in the workplace, employees with disabilities, older workers, and race relations. Students will be introduced to the concepts of managing in the ever-changing and unique workplace of today. Offered spring semesters.
BADM 320 Small Business Management 3 credits
In-depth study of business functions; management practices; and the significant problems encountered in establishing, financing, operating, and controlling individual operations. Business activity appraisal and student practice within the business community will be featured in this course. Prerequisites: BADM 101, BADM 215W. Offered spring semesters.
BADM 321 Advertising 3 credits
This course is designed to provide information needed for developing, evaluating, and managing a complete advertising program. Emphasis is placed on analyzing media strategies, building comprehensive plans, evaluating the effectiveness of agencies, considering various sources (including Internet bases), and understanding the legal and ethical parameters of the advertising system. While designed to take a detailed look at specific components of advertising, consideration is given to all levels of the advertising process. Offered TBA.
BADM 322 Sales and Sales Management 3 credits
Analysis of selling strategies and tactics in different situations and problems of managing a sales force. There will be a concentration of personal selling activities. Specific focus on how to manage a sales force will be emphasized — objective, recruiting, selection, training, motivation, compensation, evaluation, and control. Emphasis will be placed on applications of the behavioral sciences. Offered TBA.
BADM 341W Management Principles 3 credits
Students will be introduced to management concepts and philosophy, i.e., managerial procedure, including communication, delegation, and the motivation of employees, with emphasis on the analysis of case studies and current business situations and conditions using Internet information. Prerequisites: BADM 215W, BADM 255. Offered fall semesters.
BADM 342W Organizational Behavior 3 credits
An investigation of individual behavior in group settings: decision making, conformity and leadership styles, organizational change, and development techniques. Emphasis will be on the structure, design, and relationships in private and public organizations. Prerequisite: BADM 341W. Offered spring semesters.
BADM 344 The Legal Environment of Business 3 credits
An introduction to the legal system, how law comes into being, how it is formed by society and business, how it affects society and business, concepts of business regulation, ethics, property rights, and protection. Topics covered include contracts, sales, law warranties, torts, agency, property, and bankruptcy. Prerequisite: Permission of the program chair. Offered spring semesters.
BADM 350 Business Ethics 3 credits
Ethical implications of the acts of individuals and firms in the U.S. and abroad. Uses case studies to cover corporate responsibility and freedom; accounting and management methods; interaction with governments, officials, and lobbyists; implications of law and regulations relating to the Occupational Standards and Health Administration (OSHA); affirmative action; and other topics. Prerequisite: BADM 341W. Offered TBA.
BADM 351 Human Resource Management 3 credits
Requirements for recruiting, testing, interviewing, screening, and selecting employees, and setting objectives for productive work. Additional topics will include employee counseling, training, development, recreation, insurance, and retirement programs. Prerequisite: BADM 341W. Offered spring semesters.
BADM 360 Financial Management 3 credits
Introduces student to asset management, cost evaluation, capital acquisition, present value analysis budgeting, break-even analysis, acquisition of funds, forecasting, and risk control. Prerequisites: ACCT 231, MATH 245. Offered fall semesters.
BADM 373 Principles of Marketing 3 credits
A survey of planning and problem-solving activities that confront the marketing manager. Integration of advertising, pricing, promotion, and distribution of consumer and industrial goods, as well as coordination with other business functional areas, will provide the student with a holistic approach to the impact marketing has on the modern world. Prerequisite: BADM 255 or permission of the program chair. Offered fall semesters.
BADM 374 Retail Merchandising I 3 credits
A study of successful retail strategic management and merchandising. Topics addressed will include a consideration of the current retail environment, retail performance evaluations, store location decisions, merchandise management, store management and operations, store layout, and visual merchandising. Prerequisite: BADM 373. Offered fall semesters.
BADM 375 International Business I 3 credits
The growth and importance of international business and foreign investment. Analysis of cultural, political, social, and economic aspects of doing business abroad. Procedures of international trade and economic development. Prerequisites: BADM 341W and ECON 202, or permission of the program chair. Offered TBA.
BADM 376 Retail Merchandising II 3 credits
Provides in-depth study of the economics of product development, design, consumer behavior for retailers, international issues in sourcing, and multi-channel retailing. A PowerPoint presentation of a project requesting support for a new product line to be accepted by a major retailer will be required. Prerequisite: BADM 374. Offered spring semesters.
BADM 380 Management of Information Systems (M.I.S.) 4 credits
Development of the concept of computer-based information systems as applied to current business technical systems. Topics include knowledge of spreadsheets, relational databases, presentations, and word processing programs. Special focus will be on constructing macros and linking information across various programs. Prerequisite: Permission of the program chair. Offered fall semesters.
BADM 384 Developing Managerial Skills 3 credits
This course focuses on management skills practice, with emphasis on concepts and their behavior as applied to the workplace. Emphasis on general personal and interpersonal skills, self-awareness, managing personal stress, problem solving, supportive communications, gaining power and influence, motivation, delegation and decision making, and managing conflict in group meetings. Responsibilities as a supervising manager, including delegation of responsibilities, will also be included. Case studies are a significant part of the course. Prerequisite: BADM 341W. Offered spring and summer semesters.
BADM 390W Advanced Topic 3-6 credits
Independent study of specialized subject matter in management. Topics vary depending upon current interests and needs. May be repeated for credit with a new topic. Prerequisite: Permission of the program chair. Offered each semester.
BADM 400 Conflict Management and Negotiation 3 credits
Study of conflict in interpersonal, inter-group, and intra-group situations. Covers strategies of resolution, mediation, negotiation, and case study applications that relate to the student’s career field. Prerequisite: BADM 341W. Offered fall semesters.
BADM 410 Marketing Research 3 credits
This course analyzes methods that can be used to help satisfy marketing and business issues, such as planning strategy, problem solving, pricing, or control. Students will be exposed to various marketing research techniques that are generally accepted in the industry today. Emphasis will be placed on understanding what issues can be addressed by marketing research, how to perform marketing research, and how to interpret and utilize the outcome obtained through market research. In general, marketing research delineates the information required to address an issue, designs the methods of collecting information, manages and implements the data-gathering process, analyzes and interprets the results, and communicates the findings and their implementation. Each student shall complete several small projects. Offered TBA.
BADM 420 Interdisciplinary Community Development Clinic 3 credits
In this unique and advanced interdisciplinary course, students will have the opportunity to 1) learn from a dynamic team of professionals working in various career fields and from various parts of the state through weekly seminars in career fields on topics relating to community economic development (e.g., business, public service, law and policy, leadership, marketing and media, finance); and 2) gain practical experience by working in student teams to provide direct client services to low-income groups and nonprofit community organizations, under the co-supervision of a faculty member and a lawyer who will coordinate the clinic. The range of services provided to low-income eligible groups by the cohort of students will include project management, business planning, and developing and strengthening organizational and entity structures. Students will also have the opportunity to work with and be mentored by law students and possibly other graduate students from around the state as part of the project teams. Offered TBA.
BADM 433 Consumer Behavior 3 credits
An introduction to analysis of customer behavior in household and organizational markets, as well as the consumer decision-making process and its implication for planning and marketing management. Prerequisite: BADM 373. Offered spring semesters.
BADM 455W Strategic Planning and Evaluation 3 credits
Decision-making methods for managing various business cycles and environmental circumstances, analysis of objectives, and development of personnel and programs into an integrated whole. To be taken during student’s final semester. Offered TBA.
BADM 462 Labor-Management Relations 3 credits
Relations of organized labor and management in both private and public employment, with a focus on management and union philosophies, union and non-union employees, contract negotiation, and administration. Dispute settlement procedures, pattern of relationships, wage determination, and analysis of current issues are mastered to provide the necessary skills to work in this critical arena. Employment law issues will also be discussed. Prerequisite: Permission of the program chair. Offered fall semesters.
BADM 474 Compensation Management 3 credits
Provides knowledge and understanding of job analysis methods, pay survey techniques, pay models, performance appraisal, gain sharing and profit sharing, benefits determination, labor cost management, economic theories of compensation, legislation, and discrimination. Prerequisite: Permission of the program chair. Offered TBA.
BADM 475 Employment Law (The Working Law) 3 credits
The student will become familiar with state and federal employment law. Topics such as family and medical leave, sexual harassment, torts, OSHA, ERISA, and Title VII will be discussed. Legislation relative to the National Labor Relations Act and legislation governing union-employer relationships will also be discussed. Prerequisite: BADM 351 or permission of the program chair. Offered fall semesters.
BADM 490W Internship 1-6 credits
Through individually appropriate field experiences, students are given opportunities to apply knowledge gained from course work and to integrate theory and practice in professional situations. Only three semester credit hours may be used to satisfy the upper-division concentration requirements. Prerequisite: Permission of the program chair. Offered each semester.
BADM 495 Special Project 1-6 credits
An advanced course designed to permit qualified students to pursue an approved topic through independent study under the direction of a faculty member and to produce a specific outcome. Prerequisite: Permission of program chair. Offered each semester.