|| Marketing Office
|| Marketing Office
|| President's Cabinet
|Date of Approval:
|| November 1, 2011
|Date of Last Revision:
|| November 1, 2013
|Next Review Date:
The Heritage University logo is the primary identify tool of the University and is used on all official stationary, publications and communications emanating from the University. It provides a consistent visual image that makes it easy for many audiences to recognize the institution. This policy applies to all print and electronic reproductions to include, but not limited to, publications, advertising, logo merchandise, emails, web, and social media.
Reason for Policy/Purpose
The University relies on the logo as the single graphic element which, when used universally, establishes a consistent visual identity for the entire institution. Using this standard wordmark is also a way to be sure that the correct name of the University appears so that all the divisions of the university reap full benefit from their identification with Heritage, and, in turn, Heritage garners appropriate recognition for its many accomplishments from its distinctive parts
Who Needs to Know this Policy
This policy applies to faculty, staff, students, academic departments, ad hoc groups, administrative divisions/departments, informal groups and student organizations. Suppliers and manufacturers of commercial and non-commercial products must comply with their licensing agreement with the University
Website Address for this Policy
For more information about this policy, please contact the Communications Officer at 509-865-8588 or firstname.lastname@example.org. The Communications Office is part of the Marketing Office and is located in the Alder Building on the Toppenish campus.
Official University Logo - the combination of the University Seal and the Wordmark
University Seal - the circular portion of the logo
Wordmark - the portion of the logo that spells out the University's name
Emblem - the Eagle mark
Co-branding - reproducing the Heritage logo and the logo of a partnering entity
The Heritage logo consists of two elements, the university Seal and the wordmark running horizontally to the right of the seal. The logo cannot be modified in any way and should be reproduced from a high resolution file. Both the seal and the logo must be reproduced in its official dark blue color (PMS 282) or in black or white. Both the emblem and the lettering must be reproduced in the same color. When printed in a publication that is produced in a color other than black or the Heritage blue, the logo may be reproduced in that color.
The university seal can be used alone but must follow the same guidelines for color as above. However, the seal can be screened to a maximum of 30%. In the event that the seal is used alone, the publication must also contain the logo in its entirety, preferably on the cover, back or within the first two title pages.
Programs, departments or services that are offered in partnership with Heritage University should be identified by reproducing the Heritage logo to the left of the logo of the other organization. Both logos should be of equal proportion and weight.
Grant funded or external programs that are adopted by the University, such as CAMP or TRiO, that have program logos can use the official program logo in publications and electronic communications along with the Heritage logo. However, the Heritage logo should be the primary identifier.
In the interest of providing a uniform image for the University, individual logotypes or seals may not be used by schools, departments, or other academic and administrative units of the University. Approval for the development and use of program and/or department specific logos are rare and can only be made by the University president.
This does not apply to student clubs or associations.
Outside use of the logo
Use of the Heritage University logo by outside groups is not permitted without the consent of the Marketing Office.
Requests for permission to use the University logo should be made to the Communications Officer before publication.
Requests for the development of department and/or program logos should be made to the University president prior to development.
Related Policies and Resources
For more information, consult the Heritage University Style Guide.
Use of University Name and Logo