Go Heritage Eagles!
The University of Washington has its Husky; Washington State University its Cougar. Now, Heritage University students can proudly cheer for their school's own mascot— meet the Heritage Eagle.
The eagle is one of several new elements being put into place to give Heritage University a clear and distinguished identity for the entire campus to rally around. At the start of fall semester, Heritage introduced blue and yellow as the university’s official new colors, along with a new graphic emblem of an eagle soaring through the skies.
“One of the exciting changes we have seen building on campus over the past few years is students’ deepening attachment to their university and a desire to proudly show their affiliation,” said Melissa Filkowski, vice president of Student Affairs. “They want to wear their school colors. They want to wear their school mascot. They want everyone to know that they attend Heritage University and that they are proud.”
Work to build the university’s official identity began last spring. An advisory group of faculty, staff and students worked together for several months to understand how the various groups on campus identified themselves with the university and what the institution meant to them. Through focus groups and surveys, the group whittled down a wide array of colors to just four, which were passed on to the president’s advisory body, Cabinet, for the final selection.
Development of the eagle emblem and forthcoming mascot took a very student-centered approach. A committee that included a dozen students of all academic levels, ethnicities, genders and ages worked directly with a graphic artist to develop the eagle emblem.
“I was so impressed with the depth of thought and responses our students gave when asked about Heritage and how our mascot should represent us,” said Filkowski. “They were very clear about wanting an eagle that was soaring and aspirational, one that was culturally inclusive and, of course, completely unique to Heritage.”
Ten initial designs were developed from the advisory group’s input and presented to students for their consideration. In the end, the design shown here spoke the loudest to students and was sent to Cabinet with a recommendation that it be adopted by the university as the official eagle emblem.
For Javier Morin Jr., a sophomore majoring in business administration who was part of the student committee, the design selected brought together all the points they were looking for into one well-defined package.
“What I like about this eagle is that when you look at him, you are on the same level visually. It really represents how we are treated here at Heritage. Our professors have doctoral degrees and all this experience, yet they treat us like equals,” he said.
With the colors and the emblem now selected, work will continue to create a mascot character for use by Student Life, clubs and intramural sports. Like the eagle emblem, it will take a student centered process to build an image that is 100% Heritage. This rendition is expected in mid-October. .