New Scholarships Giving Students Wings to Soar
Heritage University’s newest scholarship program is giving seven of Washington’s best and brightest students the opportunity to soar. The university rolled out its latest marketing campaign for recruitment in November, and along with it, the Heritage Soar Scholarship, which includes seven full-tuition-and-fees merit awards for incoming and current students.
“Heritage has a lot to offer prospective students: small class sizes, top-notch faculty and fantastic opportunities for higher learning through things like specialized study, job shadowing and internships,” said Harold Wingood, associate vice president for enrollment management. “Soar allows us to connect more deeply with prospective students so they can fully understand what Heritage has to offer them.”
The university set its goal to increase its recruitment of incoming freshman and transfer students by 60% over last year. “The addition of Heritage Soar is instrumental in reaching that goal,” says Wingood.
“Merit scholarships highlight the areas of a university’s greatest strength. They elevate the profile of the university and get the attention of high-ability students. And they help to connect faculty with prospective students,” he said. “When students make a connection with a faculty member, it has a huge impact on our ability to recruit and enroll that student.”
The Heritage Soar scholarships consist of five awards designated for incoming students who plan on majoring in one of five areas of study: nursing, business, humanities, education and STEM fields (science, technology, engineering and mathematics). An award will be given to one student in each of these areas. Two additional awards will be given to a current Heritage University student in any field of study. Applicants will be evaluated based on their grade point averages, testing scores, letters of recommendation and personal statements. The deadline for applications is March 3. Finalists will be notified by April 1 with an invitation to an in-person interview with a panel of judges.
To spread the word and support the work of Admissions, the university launched HUsoar.com, a website specifically geared toward prospective students that gives a bird’s-eye view of the university and its academic programs. Heritage also is promoting the scholarship and website through heavy radio advertising on stations with the highest appeal for high school students and young adults. It also distributed Heritage Soar t-shirts to every senior in eight lower-valley high schools.
“Heritage University is an exciting place with so much to offer,” said David Wise, vice president for Marketing and Communications. “Our challenge is to get the message out there and be heard. We want to be not only one of a student’s choices for his or her college education; we want to be his or her top choice.”